Sony Targets Teens with WiFi-Free PSP

 

Jim Ryan head of Sony Computer Entertainment of Europe say that the new WiFi-Free PSP will be aimed at the younger crowd.

During an interview with MCV he said:

“It’s all for the audience. If we are going to take PSP very young — teens and much younger — they are happy to just play the game,” he explains. “If taking Wi-Fi out is the price to pay, we’re happy to.” Ryan also believes that the price point will give the console a much-needed sales bump, especially during the upcoming holiday season. “At €99/£89 it will make a great Christmas gift.”

Smart move Sony.

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