Activision and Others Expecting a Console Price Cut


If you were hoping to hear an announcement about a price cut for any of the major consoles, then you certainly aren’t alone. No doubt a number of consumers were hoping to hear such news, but according to a Bloomberg┬áreport, some game publishers were hoping for the same. Namely, Activision Blizzard, the amalgamation that is now the biggest company in the biz, criticized the big three console companies for not slashing prices. According to one the company’s chief executives, the console makers are making a mistake and not taking the current economic problems into account.

Activision Blizzard isn’t the only company to make such a statement. The head of Gamestop had similar comments. The jist of their argument is that with the economy in its current state, the consoles won’t be able to move any hardware. Without a price drop, economic experts are expecting overall sales of consoles and handhelds will drop by as much as 7% in the coming fiscal year. E3 has come and gone, and neither Sony, Nintendo or Microsoft have made any statements about dropping prices – in fact Sony’s Kaz Hirai said they were happy with the PS3’s price point. That said, if the economy doesn’t take a turn for the better, they might not have a choice.

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