Ads Coming to Xbox Live Next Year
July 1, 2009 by Ruibo
A recent announcement by Microsoft states they will be bringing rich media technologies including Silverlight to Xbox Live within the next year. Silverlight allows advertisers to deliver interactive, interconnected online campaigns across multiple platforms and will utilize similar IAB ad units as seen on web browsers.
Sean Alexander, director at Microsoft’s Advertising Business Group, told MediaPost that the technology will enable companies to build advertising campaigns that span four screens: desktop, television, mobile phone and Surface.
The official Silverlight website can be found here. Don’t we just all love seeing more ads?
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