Chinese Gov’t Rejects Wrath of the Lich King Twice
March 11, 2009 by Ruibo
World of Warcraft has been a huge hit closing in to about 12 million players worldwide. Quite an achievement and after that much presence, we expected WotLK to take a big bang as well. It did but not in China, according to JLM Pacific Epoch, the game has yet to even hit the stores.
When I’ve first heard of the big news, I figured it would too addicting to the already “WoW addicts” and they probably don’t need another reason for their youths to spend another 3 hours a day on “crack”. Apparently, that wasn’t the case. The Chinese gov’t did not approve because censorship, the content did not meet the requirements.
Blizzard has been forced to alter the undead characters so that exposed bone is now covered up. That’s a cultural taboo, and the censors didn’t like it. Once that got changed, the game was permitted.
Again, Blizzard is running into the same problems with the Undead class. Additionally, the Death Knight class was not even included on the expansion. That was pretty much the main selling point for WotLK. It would probably be a matter of time before Blizzard/Activision will break through the gov’t strong points, afterall, what’s their $3 billion in cash handy for?
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