February 2009 NPD Data: Xbox 360 Beats PS3
March 19, 2009 by itsamyxp
Video game hardware sales in February 2009 strongly outperformed market expectations. Total hardware units (excluding PS2) sold were 2,207,000, 19% better than the market’s expectation for 1,853,900 units sold. Every console strongly outperformed their respective expected sales. The market had likely predicted the economic recession to take its toll with flat month-over-month video game sales, but the consumer appeared to be more robust than anticipated.
Growth in video game sales were nearly 10% ahead of expectations for February. Total video game software sales grew 9% from $673.3 million in February 2008 to $733.5 million.
Sales of Street Fighter IV (Xbox 360) were the highlight, selling 446,000 copies, a whole 65.5% ahead of expectations for the title.
The market also tracked the sales of FEAR 2: Project Origin (Xbox 360), which did not make the top 10. The Monthly Sales Future will cash out at 13.6 DKP.
The following tables compare market expectations on the simExchange and actual results as reported by the NPD Group.
The expected sales number comes from the simExchange, a video game stock market for gamers and developers. Using fantasy money, players buy virtual stocks in video games they believe are under-predicting sales and short sell stocks they believe are over-predicting sales. This concept is widely known as “the Wisdom of the Crowd” and this system is known as a “prediction market.”
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