Nintendo: Consumers don’t like used games

Reggie Fils-Aime, President of Nintendo of America has said the company does not believe second hand game sales are in the best interest of consumers.

Quite ironic if you’ve asked me, I would usually prefer to pick up something cheaper even if its “used”. The fact is (at least for me), you’re still going to be playing the same game. The only thing you’ll notice is the cosmetic differences which are normal tear and wears on the game cartridge, and even so, it’ll be from the time you made the purchase to when you stick it into the wii. Nonetheless, as long as it works its still good.

 

According to this chart, 49 million have purchased a used game.

 

“We don’t believe used games are in the best interest of the consumer” Fils-Aime told Venture Beat.

“We have products that consumers want to hold onto. They want to play all of the levels of a Zelda game and unlock all of the levels. A game like Personal Trainer Cooking has a long life.”

“Describe another form of entertainment that has a vibrant used goods market. Used books have never taken off. You don’t see businesses selling used music CDs or used DVDs. Why? The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in videogames.”

“We just think it’s a bad idea,” he insisted. “The one retailer that has a substantial business in this has figured out a way that is effective for the consumer.

“That’s tough for other retailers experimenting with this, in part because their employees don’t have the expertise in this market.”

I wonder how businesses like Gamestop can managing their used game business if consumers does not buy used games. Additionally, Amazon launched their video game trade-in platform just about a month ago. I can’t help but to wonder how accurate Reggie’s statements are. If there was the slightest chance for his statement to be true, it would be the fact that Nintendo targets kids (in which the mommy and daddy pays for) and females (who just doesn’t like used things). What’s your intake?

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