Yes that’s right, following the $249 price-cut announced at Gamescom, Kevin Butler has returned with a new ad campaign that is always hilarious to watch.

Return…? When did he leave you ask? Well, I really rather not get into that but for those interested in fake news, check out his @TheKevinButler for his fake resignation tweet.

According to VP of product marketing Scott Steinberg on the US PS Blog, Long Live Play is “designed to celebrate gamers from all walks of life and recognize you for making us who we are today.”